HSA Group

Our History

From Taiz to the World

What began in 1938 as a single retail shop in Aden has grown, over more than eight decades, into a diversified group spanning food, manufacturing, trading, and services across more than a dozen countries. This is the journey, year by year.

  1. Aden, Yemen

    Hayel Saeed Anam & Brothers

    The story began with the family's first retail shop in Aden — the modest trading venture from which the entire Group would grow.

  2. Aden, Yemen

    Wholesale & General Agencies

    The business grew into wholesale, import and export, and general agency representation, broadening its trade well beyond the original shop.

  3. Mocha, Yemen

    Expansion into Northern Yemen

    The family extended its trade into the north of the country, opening branches in Hodeidah and Mocha and then in Taiz.

  4. Aden, Yemen

    Hayel Saeed Anam & Co.

    The enterprise was formally recognised as a business partnership, giving the growing family business its lasting name and structure.

  5. Hodeidah, Yemen

    Mideast Shipping

    Mideast became the first shipping company in northern Yemen, opening sea routes that connected the young family business to wider regional markets.

  6. Taiz, Yemen

    Group Headquarters

    The Group established its headquarters in Taiz, anchoring the family enterprise in its highland home and laying foundations for decades of growth.

  7. Taiz, Yemen

    Yemen Company for Industry and Commerce

    Yemen Company for Industry and Commerce launched as the first industrial venture for both the Group and the country's private sector, pioneering local manufacturing.

  8. Taiz, Yemen

    Hayel Saeed Anam Charity Foundation

    The Hayel Saeed Anam Charity Foundation was established to give back to communities through education, health, and relief work across Yemen.

  9. Dubai, UAE

    Frimex Investment Company

    Frimex Investment Company marked the Group's first regional expansion, growing the trading business beyond Yemen and into the wider Gulf.

  10. London, UK

    Longulf

    Longulf marked the Group's first international expansion — its first trade and industrial business — extending the commercial network from London into Europe and signalling global ambitions to come.

  11. Wadi Surdud, Yemen

    Yemen Company for Agriculture & Livestock Development

    The Group moved into farming with a new agricultural and livestock company in Wadi Surdud, investing in Yemen's own food supply.

  12. Kuala Lumpur, Malaysia

    Pacific Inter-Link

    Pacific Inter-Link established the Group's presence in the Far East from Kuala Lumpur, building a trading gateway into fast-growing Asian markets.

  13. Jeddah, Saudi Arabia

    Saudi Biscuits & Confectionery

    The Group's first industrial venture with Saudi partners began in Jeddah, bringing its biscuit and confectionery expertise to the Kingdom's growing market.

  14. Cairo, Egypt

    Arma

    Arma became the Group's first industrial venture in northeast Africa, producing edible oils and ghee for households across Egypt and the region.

  15. Taiz, Yemen

    Alsaeed Commodity Trading

    Alsaeed Commodity Trading expanded the Group's commodity business from Taiz, broadening its portfolio and strengthening the supply networks behind its growing food businesses.

  16. Taiz, Yemen

    Al-Saeed Foundation for Science & Culture

    The Al-Saeed Foundation for Science and Culture was established to enhance the Group's social responsibility, investing in education, research, and cultural life.

  17. Taiz, Yemen

    Tadhamon Bank

    Tadhamon Bank opened in Taiz, taking the Group into banking and giving Yemen's businesses and families a home-grown financial partner.

  18. London, UK

    Cepac

    Cepac began carton production to serve the Group's growing operations, securing reliable packaging for its expanding range of manufactured food products.

  19. Sumatra, Indonesia

    PT Pacific Palmindo Industry

    PT Pacific Palmindo Industry opened in North Sumatra as one of the region's largest palm-oil refining plants, anchoring the Group in Indonesia.

  20. Dubai, UAE

    Midstar

    Midstar was established in Dubai for the general trading of agro commodities, connecting global suppliers and markets to feed the Group's expanding manufacturing operations.

  21. Aden, Yemen

    National Cement Company

    National Cement Company opened in Aden as one of the biggest plants in cement manufacturing, extending the Group beyond food into heavy industry.

  22. Hodeidah, Yemen

    Yemen Company for Sugar Refining

    The first sugar refinery in Yemen began operations in Hodeidah, adding a new staple to the Group's food manufacturing.

  23. Nairobi, Kenya

    Golden Africa

    Golden Africa opened an oil and ghee plant in Nairobi, extending the Group into East Africa and serving fast-growing consumer markets there.

  24. Dubai, UAE

    Headquarters Move to Dubai

    The Group transferred its headquarters to Dubai, creating a central hub to coordinate operations spanning Africa, the Middle East, and Asia.

  25. Dubai, UAE

    NuStar Global

    NuStar Global was set up in Dubai to take the Group's consumer products to international markets, building an export business for FMCG brands from the UAE.

  26. Doraleh, Djibouti

    Golden Africa Djibouti

    An edible-oil manufacturing and packing facility opened near Doraleh port, serving the Horn of Africa and export markets beyond.

  27. Dubai, UAE

    Innovative Efficient Solutions

    Innovative Efficient Solutions launched from Dubai to invest in renewable energy, reflecting the Group's commitment to sustainability and a lower-carbon future.

  28. Jeddah, Saudi Arabia

    Technoval

    Technoval was established in Jeddah to deliver IT solutions and systems integration, modernising the Group's technology and supporting its digital transformation.

  29. Ghana, Angola & Senegal, West Africa

    First Plants in West Africa

    Between 2019 and 2020 the Group opened its first industrial plants in Ghana, Angola and Senegal, bringing Golden Africa's oils, soaps and household brands to West Africa.

  30. Dubai, UAE

    NuStar UAE Distribution

    NuStar extended from exports into local distribution, bringing the Group's FMCG brands to shops across all seven Emirates.

  31. Dubai, UAE

    United Paper Industries Company

    UPIC brought paper pulp manufacturing and waste-paper recycling into the Group in Dubai, supporting sustainable packaging and the circular economy in the UAE.

  32. Riyadh, Saudi Arabia

    Frimex

    Frimex deepened the Group's presence through strategic investments from Riyadh, strengthening its position across Saudi Arabia's fast-evolving trading and investment landscape.

  33. Riyadh, Saudi Arabia

    Advanced International Trading Company

    AITC was founded in Riyadh as the sales and distribution arm for the Group's imported brands in Saudi Arabia, bringing international products to the Kingdom's consumers.

  34. Cairo, Egypt

    BiscoMisr

    BiscoMisr brought biscuit and confectionery manufacturing into the Group in Cairo, reinforcing its leadership in Egypt's food sector and the wider region.

  35. Dar es Salaam, Tanzania

    Al Barakah Takaful Insurance

    Al Barakah Takaful Insurance was established in Dar es Salaam, bringing Sharia-compliant insurance to Tanzania and extending the Group's financial services into East Africa.

  36. Dubai, UAE

    GFC General Trading

    GFC General Trading joined the Group in Dubai, adding one of the UAE's largest FMCG distributors with fresh, chilled, frozen, and ambient supply to more than 600 outlets a day.

  37. Riyadh, Saudi Arabia

    Gulf NeoCare

    Gulf NeoCare brought pharmaceuticals and medical devices into the Group from Riyadh, opening a healthcare chapter built on the same standards of quality.

Our Reach

From Taiz to the World

More than eight decades on, the Group's people, plants, and partnerships span West Africa to Southeast Asia.

United KingdomSenegalGhanaNigeriaAngolaAlgeriaEgyptSaudi ArabiaYemenUAEKenyaIndonesiaMalaysia
  • United Kingdom
  • Senegal
  • Ghana
  • Nigeria
  • Angola
  • Algeria
  • Egypt
  • Saudi Arabia
  • Yemen
  • UAE
  • Kenya
  • Indonesia
  • Malaysia