Our Business
Three sectors — commercial, industrial and service — built over more than eighty years into a diversified global business spanning the Middle East, Asia, Europe and Africa.
Global Business
A diversified business, built to last
The investment goal of our esteemed founders is centred on business globalisation and the diversification of products — looking forward by offering an excellent product based on transparency and responsibility.
Today the Group operates across three sectors — manufacturing, commercial and service — pursuing market expansion through the manufacturing and trading of high-quality products, and the delivery of superb services to all the global markets we operate in.
With more than 35,000 employees working across diverse industries, our footprint spans the Middle East, Asia, Europe and Africa — and our goal is to keep expanding, to offer more high-quality products and services to our global client base.
Partnerships
A trusted partner to global brands
HSA Group partners with leading multinationals around the world, marketing and distributing their products alongside our own and bringing internationally recognised brands to the markets we serve.
Built on mutual trust, these partnerships have helped global brands gain a foothold across the Far East and the Middle East — supported by an integrated distribution network, a highly skilled workforce, and the latest marketing and distribution technology.
Our Sectors
Where the Group operates
Each sector traces back to a single, pioneering company — and together they make HSA Group one of the region’s most diversified family businesses.
Trade, distribution and global logistics
HSA Group has prioritised commercial activity since its inception in Aden, viewing this sector as foundational to the organisation’s success. Commercial operations began in 1938 as a modest retail venture that evolved into import, export and agency work.
Our emphasis on international trade and global logistics is matched by a diverse product portfolio. We market and distribute both our own products and goods from multinational partners — many of these relationships spanning decades — supported by an integrated distribution network and advanced marketing and distribution technology.
Manufacturing the brands the region uses every day
The Group’s industrial activity began in 1970 with the setting up of two production lines for biscuits and confectionery in the Yemen Company for Industry & Commerce — the first industrial company owned by the private sector in Yemen. Thus the story began.
Our manufacturing facilities use advanced technology and modern systems, and hold international quality certifications including ISO standards for quality, health, safety and environmental management. Operations span Yemen, Saudi Arabia, the United Kingdom, Malaysia, Indonesia, Egypt, Nigeria, Kenya, Angola, Ghana, Senegal and beyond — producing top-notch products and valued brands that are in everyday use.
Services that serve communities
The Group’s service operations began in 1962 with the establishment of the Middle East Shipping Company in Hodeidah, Yemen. Since then, the Group has expanded through strategic investments designed to serve community needs while supporting the sustainable development of the sector.
We have worked continuously to improve our offerings using clear strategies and talented people, responding to customer needs and preferences across multiple countries and drawing on the latest technical capabilities.
The companies behind the sectors
Each sector is brought to life by a family of industrial, commercial and service companies — and the brands they make. Explore the businesses and the brands at the heart of HSA Group.